e-commerce and creative direction

Superette

While managing the Superette online store for four years, Jo Goldstein planned and created many of the New Zealand boutique’s key marketing campaigns. From website styling to seasonal campaigns, she was responsible for all of the online visual content and direction.

 
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Styling work for New Zealand's lifestyle online boutique Superette. Featuring Men's Fashion, Women's Fashion, Kids, Accessories and Lifestyle Imagery.

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Superette Summer 2016 Campaign

Photography - Stephen Tilley
Hair - Chloe Zara
Makeup - Tanya Catterill for MAC Cosmetics
Talent - Asena & Ben

 
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Superette Welcomes James Perse

Photography - Dan Trotter
Talent - Zoe & Ngaru

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Superette Summer 2016 Campaign

Photography - Stephen Tilley
Hair and Makeup - Chloe Zara
Talent - Bella & Laurent

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Superette Denim Bar

Photography - Dan Trotter
Talent - JaneMack